Publisher Rules

Ad Posting & Content Policy

This policy explains what users may publish on Lovento, the standards every classified advertisement must follow, and the content or behaviour that may result in rejection, removal or account restrictions. Advertisers are responsible for ensuring that their listings are accurate, lawful, adult-only where applicable, and suitable for the category in which they are posted.

Read Posting Rules Post Your Ad

1. Purpose

Lovento is a user-published classified platform

Lovento allows eligible users to publish classified advertisements in active categories and locations supported by the platform. Ads may include a title, description, images, location, category, profile or service information, price information and advertiser contact methods.

Lovento does not become the advertiser, agency, booking agent or provider merely because an advertisement appears on the platform. The user publishing an ad is responsible for the listing, the content supplied and the claims made in it.

2. 18+ Requirement

Adult-oriented ads are strictly for adults

A user publishing content in an adult-oriented category must be at least 18 years old and legally capable of publishing that content. Any person represented, described or depicted as an adult in such an advertisement must also be an adult.

Content involving, depicting, advertising or sexualising a person under 18 is prohibited. Do not use ambiguous wording, images or age claims designed to make a minor appear adult. Lovento may restrict content or accounts and take other appropriate action where a listing raises a credible minor-safety concern.

3. Ads You May Publish

Use an active Lovento category that genuinely fits the ad

A category name is a discovery label, not permission to offer conduct prohibited by law. Advertisers remain responsible for ensuring that what they publish and offer is lawful where applicable.

4. Accurate Titles & Descriptions

Do not mislead visitors

Good listing practice

Use a title that reasonably describes the actual advertisement.
Write original, understandable content relevant to the selected city and category.
Keep material profile, price and contact claims reasonably current.
Explain important limitations instead of hiding them in misleading wording.
Correct or update information that has materially changed.

Misleading content

False identity, age, location, availability, price or service claims.
Clickbait titles that materially misrepresent the listing.
Claims designed to impersonate another advertiser, agency or person.
False guarantees, fabricated credentials or deceptive payment claims.
Hidden or misleading redirects intended to send visitors somewhere unrelated.

5. Images & Media

Only publish media you have the right to use

Images should be relevant to the advertisement and must not violate another person's copyright, privacy or identity rights. The publisher is responsible for having sufficient ownership, permission, licence or other lawful authority to upload the media.

Do not use stolen profile photographs, another advertiser's images, misleading celebrity/public-figure imagery, fabricated identity documents or images intended to impersonate a real person. Do not publish intimate or private imagery without the necessary consent and lawful authority.

Images involving minors in an adult context, apparent exploitation, coercion or prohibited illegal material are not permitted.

6. Contact Information

Use contact details you are authorised to publish

An advertiser may be able to provide phone, WhatsApp, Telegram or other contact details supported by Lovento. Only publish a contact method that you control or are genuinely authorised to use for the listing.

Do not publish another person's phone number to harass them, generate unwanted calls, impersonate them or create a fake advertisement. Remember that contact details enabled on a public ad may be visible to platform visitors.

7. Location & Category Accuracy

Post the ad where it genuinely belongs

Correct state/city

Select a location genuinely relevant to the advertisement. Do not falsely claim availability in cities solely to capture traffic.

Correct category

Choose the category that best represents the listing instead of posting unrelated content across multiple categories.

Update changes

If a material location or listing detail changes, update the ad where platform functionality permits.

8. Duplicate Ads & Spam

Do not flood Lovento with substantially identical listings

Spam examples

Repeatedly posting the same or substantially identical ad to dominate listings.
Changing only a name, age, price or city while keeping substantially the same deceptive/spam content.
Mass-posting irrelevant ads across unrelated categories or locations.
Using multiple accounts to bypass posting limits or moderation.
Keyword stuffing, hidden text or unnatural location/category repetition intended primarily to manipulate discovery.

Distinct legitimate listings

Separate genuine advertisers or materially different listings may have their own ads.
Content should accurately reflect the particular listing being published.
Location-specific information should be meaningful rather than mechanically inserted solely for ranking.
Use normal language that is useful to visitors.

9. Prohibited Content

Content that must not be posted

Any adult-oriented content involving or appearing to involve a person under 18.
Human trafficking, exploitation, coercion, forced activity or non-consensual conduct.
Fraud, scams, phishing, deceptive advance-payment schemes or fabricated offers.
Threats, blackmail, extortion, harassment, doxxing or malicious disclosure of private information.
Impersonation, stolen identities or intentionally misleading use of another person's images.
Content offering or facilitating illegal products, services or activities.
Malware, credential theft, malicious links or attempts to compromise users or Lovento.
Content that infringes copyright or other rights where the publisher lacks sufficient permission or lawful basis.

10. Pricing & Payment Claims

Advertiser prices must not be deceptive

If you choose to display a price, price range or other commercial information, it should not intentionally mislead visitors. Do not advertise a false low price merely to attract contact and then claim that the advertised option never existed.

Lovento strongly advises visitors not to send advance money to unknown or unverified advertisers. Advertisers must not use Lovento listings for fraudulent deposits, fake booking fees or deceptive payment collection.

11. Links, Promotion & Off-Platform Destinations

Do not use ads as deceptive redirect pages

Where Lovento permits external references or contact methods, they must not be used to distribute malware, phish for credentials, mislead visitors about the destination, or route users to prohibited content.

Lovento may restrict excessive promotional links, affiliate-style spam or listings whose primary purpose is to manipulate traffic rather than provide a genuine classified advertisement.

12. Reviews & Reputation Manipulation

Do not manipulate trust signals

Advertisers must not create or arrange fake reviews, review their own listing through deceptive accounts, threaten users over reviews, offer misleading incentives for fabricated feedback, or submit false reports against competitors.

Reviews and reports may be moderated separately under Lovento's applicable platform rules.

13. Copyright & Ownership Complaints

Stolen content may be reported

If a listing contains material that you believe infringes your copyright, use Lovento's DMCA & Copyright Policy process. Copyright complaints should identify the original work, exact Lovento URL and the claimant's ownership or authority.

Do not knowingly submit false copyright complaints merely to remove a competing advertisement.

14. Moderation

Ads may be reviewed, rejected or removed

Lovento may use automated systems, manual review, user reports or other reasonable moderation methods. An ad may be rejected, restricted, edited where appropriate, de-indexed, disabled or removed when Lovento reasonably determines that it violates this policy, other platform rules, security requirements or applicable law.

The fact that an advertisement was initially published does not guarantee that it will remain available. Later reports or information may justify further review.

15. Repeated Violations & Account Action

Repeated abuse can affect the account

Depending on seriousness and frequency, violations may result in warnings, ad rejection, content removal, publishing restrictions, temporary suspension or account termination. Serious safety, fraud, exploitation or minor-related concerns may justify immediate action.

Creating another account to evade an active restriction may itself be treated as platform abuse.

16. Coins & Removed Ads

Paid placement does not exempt an ad from the rules

Purchasing Lovento coins, paying for a feature or promoting an advertisement does not create a right to publish prohibited content. Paid ads remain subject to the same content and safety standards as other listings.

The treatment of coins or payments associated with a restricted listing is governed by the applicable Coins, Payments & Refund Policy and rights that cannot lawfully be excluded.

17. How to Report an Ad

Help us identify the exact listing

Use the Report Ad option on the relevant listing where available, or email support@lovento.cloud. Include the exact ad URL, the reason for the report and useful context or screenshots where appropriate.

For urgent concerns involving a possible minor, exploitation, coercion, trafficking, serious fraud or a credible safety threat, clearly identify the nature of the concern so it can be prioritised appropriately.

18. Publisher Responsibility

You are responsible for what you publish

By submitting an advertisement, you represent that you have the right and authority to publish its content and that the information you provide complies with Lovento's Terms, this policy and applicable law.

You remain responsible for your advertisement, images, contact information, claims, communications and any independent arrangements made with visitors.

19. Policy Updates & Support

Questions about whether an ad is permitted?

Lovento may update this policy as categories, publishing tools, safety standards or platform functionality change.

For posting-policy questions, contact support@lovento.cloud. Support can explain platform rules, but advertisers remain responsible for ensuring that their own activity is lawful.